AGL 115: AI, Digital Marketing, and Data Privacy with William Ammerman

About  William

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning William Ammerman is the author of The Invisible Brand (McGraw-Hill, June 2019), about marketing in the age of artificial intelligence.  He is currently the Executive Vice President of Digital Media for Engaged Media where he manages digital publishing for a dozen consumer magazines. Formerly, as Global Head of Advertising for Frankly Inc., he managed digital advertising for hundreds of television stations, including their websites, mobile apps, and connected television (OTT) platforms. Prior to that, he was Tribune Media’s Vice President of Programmatic and Data-Driven Revenue and held senior advertising positions with Hearst Television and Capitol Broadcasting.  He has a master’s degree from the UNC School of Media & Journalism and has completed post-graduate work in artificial intelligence at MIT. Learn more at

Today we Talked About

  • AI
  • Machine Learning
  • Data Privacy
  • The Impact of AI on all businesses
  • Trends with AI Advertising
    • Personalized Information
    • Persuasion (A/B Testing)
    • Machine Learning is tying these things together
    • Talking to devices with natural language processing
  • Mass Communication is now Mass Customization
  • Social Media’s impact on elections.
  • PsychoTechnology
  • Geolocation data
  • CCPA – California Consumer Privacy Act
  • GDPR – General Data Protection Regulation
  • Regulation of Data

Connect with William

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