AGL 186: Critical Moments with Bill Coletti

About Bill

Bill is an experienced C-suite, global crisis and reputation management strategist and author of Critical Moments: The New Mindset of Reputation Management. Rich cross industry expertise, advising companies such as: Target Corporation, Xerox, Home Depot, AT&T, American Airlines, and the Nuclear Energy Institute. Persuasive evangelist focused on expanding corporations’ license to operate through thoughtful insights and expertise. Passionate trainer, coach and team builder.

– Created reputation management strategies and recovery plans for over 20 global corporations
– Expert media relations strategist and creative third party liaison and executive coach
– Skilled in risk triage and identifying corporate versus brand reputitional impacts
– Competitive sailor, yoga enthusiast and community leader


Today We Talked About

  • Reputation Management
  • Bill’s past
  • COVID and Crisis Management
  • 4 A’s of Reputation Management
    • Action
    • Authority
    • Assessment
    • Awareness
  • Importance of Marketing
  • NextPextations
  • Social Justice
  • Personal Responsibility
  • Risks
  • 3+1 Risks
    • Strategic Risks
    • Preventable Risks
    • External Risks
  • Speed of Communication
  • Make sure your readiness is in place
  • Advice for being “ready” in technology
  • What if it was us?

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