AGL 208: The Data Mirage with Ruben Ugarte

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Jeffrey Hull
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AGL 208: The Data Mirage with Ruben Ugarte

Ruben Ugarte

About Ruben

Ruben Ugarte is an expert in data, decision-making and the author of the Data Mirage: Why Companies Fail to Actually Use Their Data. He has helped over 75 medium-sized and large enterprises, including the Fortune 1000, across 5 continents, use data to make higher quality decisions.

These decisions helped companies significantly boost performance, increase profitability, dramatically lower costs, and make their teams world-class. He also maintains a popular blog that over 100,000 readers have read. In his free time, you can find him dancing or trying to learn something new.


Today We Talked About

  • Data
  • Ruben’s history
  • What can data do for a company
  • Approaches for BI
    • Data warehouse and Data Lake for dashboard (legacy)
    • approach 2 – assumes data is decentralized (APIs)
  • Privacy
  • Deletion of Data
  • Looking for Insights
  • Expectations
  • Summaries vs. Dashboards
  • Emotions
  • Numbers are more than just numbers
  • Limit the Inputs
  • Track less KPIs
  • The North Star Metric
  • GateKeepers
  • COVID data

Connect with Ruben


I hope you enjoyed this show, please head over to Apple Podcasts and subscribe and leave me a rating and review, even one sentence will help spread the word.  Thanks again!


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