Ruben Ugarte is an expert in data, decision-making and the author of the Data Mirage: Why Companies Fail to Actually Use Their Data. He has helped over 75 medium-sized and large enterprises, including the Fortune 1000, across 5 continents, use data to make higher quality decisions.
These decisions helped companies significantly boost performance, increase profitability, dramatically lower costs, and make their teams world-class. He also maintains a popular blog that over 100,000 readers have read. In his free time, you can find him dancing or trying to learn something new.
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