AGL 272: Storytelling with Katie Burkhart

About Katie

Katie Burkhart puts a point on business. She’s the mastermind behind MatterLogic™, the simple system for running a purpose-driven business, and has quickly become one of the go-to experts in the space.

She’s also a serial entrepreneur building the Matter ecosystem, including Matter 7 and MatterPulse. Defining matter as worth the time, these companies deliver critical focus, perspective, and alignment while distilling the big picture into pointed actions.

Katie speaks worldwide as a keynote speaker, podcast guest, and workshop facilitator. She’s an Entrepreneur contributor, and her work has been published in The Startup, UX Collective, and Boston Content.

She’s a thorough pragmatist intent on being useful, a language extractor eliminating jargon and empty labels, and an officially registered Jedi who also loves Star Trek and LOTR.

Connect with her on LinkedIn, subscribe to her newsletter, and get her Weekly Brief.

Today we Talked About

  • About Katie
  • Jargon Slayer
  • Storytelling
  • MatterLogic
  • Starting with outcome first
  • creativity
  • Show me, don’t tell me
  • Paint the picture
  • Retention through emotion
  • Measurement / progress
  • People Serve Story
  • Team Story
  • Progress Story
  • Education / Knowledge Story
  • outputs vs outcomes
  • What’s the point?
  • So What?
  • Big Thank You

Connect with Katie

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