About Jeff

Jeff is a a leading voice and thought leader on customer centric product development. He helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX (now in it’s 3rd edition) and the Harvard Business Review Press book Sense & Respond. In 2020 he published the critically aclaimed book, Forever Employable.

Starting off as a software designer then product manager and finally entrepreneur, Jeff now works as a keynote speaker, trainer, coach, and board advisor helping companies put the customer in the century of every decision.

Most recently Jeff co-authored Who Does What By How Much?, his 5th book and 3rd with co-author Josh Seiden. This new book is the how-to guide for implementing Objectives and Key Results (OKRs) in every organization.

Today We Talk About

• Jeff’s background
• Early Days of the Web
• UX
• Customer Centric Product Development
• Continuous Development
• Definition of Done
• Outcomes as a measure of success
• What are OKRs
• Measure what Matters
• Definition of Success
• How will we know when we get there
• No Features, no solutions, no tasks
• Metrics
• Everything should be about the customer
• Experimenting
• What do engaged customers do
• Awareness, Usage, Engagement and Satisfaction…boo
• OKRs must have actions and
• Take a Field Trip – Get out of the building.

Connect with Jeff

• LinkedIn
• Website
• Book

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