August 7, 2026

AGL 481: Rob Snyder and The Power of PULL

Rob Snyder

About Rob

The-Power-of-PullRob Snyder is a serial startup founder and a fellow at Harvard Innovation Labs. He graduated from Harvard Business School and previously worked at McKinsey & Company. He is also an entrepreneur-in-residence and venture partner for early-stage venture capital funds. Snyder lives with his wife and daughter in New Hampshire. 


Today We Talked About

  • Rob’s background
  • Entrepreneurship is hard
  • PULL Framework
    • P = Problem (the customer has a real problem or project they need to accomplish)
    • U = Unavoidable (they can’t simply ignore it or postpone it indefinitely)
    • L = Limitations (existing solutions have meaningful shortcomings)
    • L = Looking (the customer is actively looking for a better solution)
  • Painpoints and Problems
  • Start-up Journey
  • What is real demand?
  • Demand exsist out there… you just have to find it
  • What to do if your product isn’t gaining traction?
  • Bottom-up Model
  • Guide to staying sane as a founder
  • Serve people that are stuck

Connect with Rob


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